Do you sell a product or do you solve a problem?
I took part in a recent panel discussion as part of DrupalCamp WNY. "What's Drupal", you say? You can learn more here, although this post really is not about Drupal—it's about how marketers promote.The...
View ArticleWhat Makes for Great Design
My desk is a mess, strewn with resumes and portfolios. I’ve just completed weeks of interviewing to find a new designer to add to our team. The process resulted in an inbox inundated with cover...
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